![]() Alas, Quibi last week announced that it was shutting down. T-Mobile will emerge relatively unscathed from Quibi's demise.Īt the time, Quibi was supposed to be the proverbial ace up T-Mobile's sleeve, luring customers to premium wireless plans with star-studded content packaged in 10-minute increments so as not to strain the goldfishlike attention spans of viewers accustomed to YouTube rabbit holes and interminable TikTok feeds.
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